My Role

On this project, I led the design for the UX, UI, and visual design treatments. I worked with the conversions dev team, as well as the conversions product manager, and got input from stakeholders.

Problem

In 2016, I was tasked with the objective of re-designing Squarespace’s company pages. The company had just moved into its new NYC HQ offices, and was ready to cast a vision for its expansion. We redesigned the company pages to reflect the growing company and its future.

Process

I started the project by researching company pages across the tech industry, and identifying sections that were successful in marketing each brand’s value to new recruits and prospective employees.

Next, I wireframed each page, gathering feedback from design leadership and company stakeholders, and taking approved wires into high-fidelity mocks. Once that was completed, my team lead and I worked closely with the people team to gather real content and organize a photoshoot across all three offices. The photoshoot was led by the content studio and the photo art director, who helped us gather swipe for what we wanted the images to look like.

Once the assets were developed, we plugged them in and I worked closely with the devs to bring the designs to life on production.

Iterations

We went through wireframing every page and several passes of high fidelity mocks.

Results

• Identifying what made Squarespace stand apart from competitors in the space, and finding a way to promote the company to new recruits.

• Designing evergreen pages for a design-centric company.

Learnings

• The about and careers pages became a vital resource in recruiting. In the first year after these pages launched, the company grew in size from 550 to 800+ employees.

• The pages also became a reference point for new applicants looking to learn about the company and its trajectory.